A Step-By-Step Guide To SEO

What You Need To Know

  • Understanding how search engines work
  • SEO vocabulary that you should know
  • Performing an SEO audit
  • The importance of keywords
  • Optimising your content
  • On-page SEO
  • Backlinks and link building
  • Analytics and metrics

Download A Step-By-Step Guide to SEO Now

about the author

Sue Cooper

DIY, DWY and DFY marketing solutions.

Sue built her first website in 1996 and quickly had it ranked at #1 on Alta Vista. A lot has changed and technology has evolved since those early days, but the foundations of SEO remain the same.


Dollar for dollar, search engine optimisation continues to provide the best bang for buck when it comes to your marketing. Think about what you do when you're looking for a new product or service... you go to Google! Right?!?


When your potential customers are looking to purchase your products or services, are they going to find you or your competitor?